DHM Consumer Health Library

Representing over 18 years of editorial excellence featuring news-magazine style, consumer action oriented articles on the full reange of healthcare topics, DHM's Consumer Health Library is to  health organizations and hospitals looking to add high-quality, impactful content to their internet marketing initiatives. This library is a collection of articles produced by Dowden Health Media and published in past issues of Dowden’s health publications. 

There are several ways that you can take advantage of this rich resource.  Your organization can:

1. License the rights to use the Consumer Library an integrated resource on your website
2. Use the Consumer Library as a Marketing Resource and only pay to access individual articles for use in your online newsletter or as great companion piece on your website
3. If you are a print customer, you can become a member of the DHM Network of Healthcare Communicators, which will entitle you to unlimited use of individual articles and much more!

The Consumer Health Library as an Integrated Resource

According to reports done by the Pew Internet & American Life Project, 66% of Internet users look for health and medical information online and nearly half of those people said the information helped them to make a medical decision.  Draw visitors to your website with content that will bring them back again and again to learn more.  Embedding the A-Z listings to over 50 medical specialties into your website will give users access to hundreds of health-related articles.  This rich content gives consumers information about medical conditions and treatments when they need it, as well as insight into maintaining health wellness—both are proven strategies to drive more clinical encounters through your website.

The Consumer Health Library as a Marketing Resource

Articles from the Consumer Health Library are great companion pieces to your website or e-newsletter.  The Consumer Health Library can complement your marketing efforts and take some of the legwork out of researching and writing on topics outside of your areas of expertise.   While you focus on bringing the humanistic aspects of your organization’s care and services to light, the ability to access our library as needed for additional material can bring more depth and clinical information to the subject.   Our content is continually updated to reflect changes in medical protocol, including revised diagnostic measures and treatment guidelines. You can choose articles that are not only relevant to your marketing efforts, plus many articles feature additional side bars that may include quizzes, statistics or other information that is easy to digest and gives your consumers a call to action.

Our flexible approach enables you to:

Choose specific service areas of interest, without having to take the entire package

• Choose specific stories that relate to your services
• Get the assistance of one of our editors who will help find appropriate and relevant material for you to use in your marketing efforts
• Have full rights to the article as written including the ability to use it in both your online and print publication
• Attribute quotes in an article to a member of your staff—or add your own
• Use bits and pieces of articles to supplement your own original articles
• Adapt sidebars from longer articles and use them as stand-alone custom pieces