Search Engine Optimization Strategies

While other companies offer SEO services after a website is launched, Dowden Health Media integrates the latest SEO techniques from the very beginning.  Throughout the planning stages and beyond, our experts look at every aspect of the site’s design, content, and features to assure the highest possible organic search engine results while still retaining maximum usability for your target audience.

The end result is a smoother, more efficient process that delivers high-quality results for our clients regardless of industry.  In addition to optimizing the aspects of the site that DHM is responsible for, our team will work directly with your content creators to ensure that everything on the website is developed to get the most out of the major search engines.

Dowden Health Media offers Search Engine Optimization as a stand-alone service or as part of a comprehensive program.

Key Techniques to Improve SEO

The following techniques have been identified as critical strategies to improve search engine results.  Before we begin, it is important to target your keywords and determine exactly which search terms are most important to the website!

• Page titles
• Proper content tagging
• Content writing
• Image tags
• Site map and links
• Site structure
• Meta tags, keywords, and descriptions
• External links
• Paying for results
• Limit variables in URLs and sessions
• Include deep content
• Update frequently
• Syndicate your content