HealthKeys for Seniors

Are you looking for a way to communicate important health information—and your organization’s marketing messages—to seniors in your community? Dowden Health Media can help you do this easily and effectively with HealthKeys, an integrated system for marketing and education that gives your hospital, clinic or retirement community maximum reach into this vital market.

The HealthKeys program includes a full-color, award-winning newsletter and a content-rich website that work together to bring seniors a wealth of information in an environment branded exclusively for your organization. Publish the website or the newsletter alone, or for greatest impact and reach, publish the two together.

The HealthKeys mission

Two of the greatest fears that seniors face are the prospects of poor health and the loss of independence. HealthKeys helps people age 50 and older combat these fears with knowledge. HealthKeys provides older adults with information needed to make educated choices about healthcare, with a view to maintaining a high quality of life. That goal is achieved through the unique blend of content seniors find in the newsletter and on the web.

HealthKeys Online

HealthKeys Online is designed to help your organization achieve the combined objectives of promoting your programs and services while providing seniors in your community with credible health information. The website achieves that by integrating your marketing messages into the HealthKeys content, thereby providing maximum exposure to your brand. HealthKeys Online features include:

• A searchable health library of more than 300 articles addressing health topics of importance to seniors. Each article can be customized with information specific to your organization, such as details about related programs, classes and services.
  
• Interactive health risk assessments that provide seniors with valuable insight.
  
• HealthWise Quizzes that test seniors’ knowledge of common conditions and diseases.
  
• The e-HealthFlash newsletter, an opt-in electronic newsletter that combines important health news with information about your organization’s services and classes, such as advertisements for upcoming classes and events.
  
• A “What’s New” section dedicated to articles and information about your organization.
  
• An optional online drug guide featuring information on hundreds of prescription and non-prescription drugs, including details on side-effects and interactions.
  
• Your online reporting center lets you monitor traffic to your website, while providing you valuable feedback on your visitors and the topics they explore.
  

HealthKeys Newsletter

The HealthKeys Newsletter is designed to achieve the same outcome as the website. Engage your senior audience with motivational articles that steer them toward appropriate care within your organization.

HealthKeys, an award-winning, 8-page, standard-size newsletter published in custom editions. Printed in full-color on premium recycled paper, HealthKeys is issued four times a year. Standard customization includes portions of the front page, center spread and back page. Expanded customization is available.

In addition to using it as a health and marketing tool, HealthKeys may be used in a more targeted way—as a recruitment tool for senior clubs, a membership benefit, or as a vehicle for coupons, discounts and mail-back sampling, among other things. The options are endless.

To learn more about HealthKeys Online for seniors and our other Internet solutions—contact us.